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Now available for Download! The new digital version of the Shopper Marketing Glossary!

Southern Imperial is proud to sponsor the new Shopper Marketing Glossary from the In-Store Marketing Institute. The glossary is filled with useful terms related to the evolving discipline of “shopper marketing”. These terms were drawn from all areas of the industry and are compiled here as a handy reference guide.

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Data added: Friday 06 November, 2009