Grid and Wire Displays Help Rack Up Lucrative Seasonal Sales

As the summer season ends, smart retailers know that this is the time to start preparing for the most lucrative time of the holiday season. Southern Imperial, the leading provider and manufacturer of retail fixtures and display solutions, has announced the release of its mobile grid displays. These roll out systems, made of sturdy .250 diameter wire, help retailers transform their retail space with seasonal impulse merchandisers. Grid Displays are sturdy enough to accommodate hooks, shelves and baskets for a variety of products sold during the high-traffic, holiday seasons.

Southern Imperial, Inc., has been at the forefront of designing, manufacturing and distributing display systems for over 50 years. "As our customer mix grew, so did the demand for portable wall units used for transitional retail display marketing. We were well experienced and positioned to bring a solid offering of durable tower display solutions to market," said Stan Valiulis, President of Southern Imperial, Inc.

Seasonal marketing is a lucrative trend in retail. Some studies even show that as much as 75% of store owner's profits are made during the four popular fall and winter holiday seasons, including Halloween, Thanksgiving, Christmas and New Years. Retail studies have shown that the majority of consumers wait for as long as possible before joining the heaving holiday crowds.

Retailer's should be ready for the potential masses, explains Valiulis. "There's more to racking up sales than a successful product. A store must have attractive and orderly display units that are functional, durable and flexible to maneuver in impulse situations."

As with any retail display, functionality is a concern. How strong should it be? Can retailers expand it? Should the displays be stationary or mobile? These are some of the questions Southern Imperial addresses when developing or marketing displays.

From a retail standpoint, the HGrid, Tri-Grid and 4-Way Grid displays are fully flexible, according to Stan Valiulis. "The mobile grid displays stand as a foundation for creating custom arrangements with a variety of hooks, shelves and baskets which are also offered in our Stock Displays catalog."

Southern Imperial Grid Displays are available in either Slat Grid style or in the standard 3" Grid style with a finish of either white or black. The Tri-Grid Tower and the 4-Way Grid displays each include heavy-duty casters for mobility.

"We're committed to answering all the questions regarding customer's needs," Valiulis says. "Is it flexible? Does it solve in-store marketing needs? And what is the most cost-effective solution? Our main goal is to tackle retailers' organizational and space-saving challenges by allowing our solutions to engage at retail."

Southern Imperial suggests using the mobile or stationary Grid Displays as compact impulse units to enrich the shopping experience, providing interchangeable accessories to display a particular brand or a variety of products for changing seasons tocome.