New Data-Trax™ Price Channels Get Grip on Shelf Edge Promotion
Southern Imperial has expanded its line of extruded price channels
with the new release of Data-Trax Grip Tracks, the shelf edge
system that combines pricing and promotion while offering flexibility.
"Using this type of in-store
promotion is ideal," according to
Tom Valiulis, Vice President of
Marketing for Southern Imperial,
because "we're able to enhance
the functionality of a price channel
and broaden the spectrum of
communication through a single
solution."
The key marketing feature of
the Grip Track is the ability to
integrate brand and promotional messages
with shelf price labels. "Retailers
can save cost by eliminating the need
for additional sign clips while using the
Grip Tracks," says Valiulis. "The price
channels snap into standard 1-1/4 inch
c-channels on shelving units. More
product information and promotional
messages can be inserted into the grip
track. We produce and distribute over
18 different price tag holders for varies
applications, however, the Grip Track
has even more usability as a shelf talker,"
he added.
Southern Imperial has been working
with US supermarkets for over 50 years
and has pioneered many of the systems
used by the leading retailers, according
to Valiulis. “This product has proven
to hold its own while positioning as
a practical solution for in-store communications,"
he said. "Retailers can
continue to change printed messages
without changing the entire shelf,” he
added.
Many of our Data-Trax Price Channels are designed to
work in several applications. The variety
of styles is applicable for shelf
channels, warehouse racks, hooks, glass
shelving, wire baskets, and flat surfaces.
Valiulis says they are designed to hold
paper tags, which cost 60% less
than adhesive labels and are easier
to change in less time.
"Since being the first to introduce
extruded price channels in
1994, we have noticed the reliability
retailers have in using
our products,” says Valiulis. The
company is able to consistently
develop more effective and practical
scanning profiles."
For a complete look at Southern
Imperial's Data-Trax products, download our free
online Shelf Solutions catalog.
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