June 28, 2017
To: Our Customers, Suppliers, and Business Partners
From: Southern Imperial, Inc. and FFr Merchandising
It is with great pleasure we announce that Southern Imperial, Inc. has executed a Letter of Intent to be acquired by FFr Merchandising, with an expected closing date on or before July 31, 2017.
Through this transaction, the combined businesses of FFr and Southern Imperial will become the preeminent leader in the retail display and fixture industry. With a global manufacturing presence and a product offering second to none, we expect this combination to yield an industry-best value proposition to all of our customers.
As part of a planned transition and after a distinguished 40-year career, Stan Burson will retire as CEO of FFr Merchandising at closing and assume the duties of Chairman. Concurrently, Steve Vandemore will become President and CEO of the newly combined businesses at closing.
From your perspective and in the short-term, both FFr and Southern Imperial will continue to serve you in the same way it does today. You can take comfort in knowing you will be called upon by the same territory reps and the same customer service agents who service your account today.
Over time as we seamlessly integrate the businesses and explore ways to serve you better, we will only enact change when the intended result improves our value delivery to you, each and every time.
Thank you again for your continuing support, and please feel free to reach out to us at any time.